Adidas Nabs Nigo For “Long Term Partnership”


Adidas made noise in their longstanding battle with Nike when they lured Kanye West away from the Swoosh. But now, the iconic sneaker brand has announced another big-name acquisition with former Bape head, Nigo. The iconic designer joins a roster that already includes Jeremy Scott, Raf Simons and most of the favorites listed in A$AP Rocky’s iPhone. We think Adidas just did it.

H/t to 4P.

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