Better Than The Book: Watch Pt. 1 Tanning of America


Steve Stoute, the ever so clever ad man that he is, coined the term “tanning” to describe the browning of America due to hip-hop’s influence, from Geico commercials to clothing designs to, arguable, President Barack Obama’s winning election in 2008. Stoute penned and released a book that read like a didactic course seminar. But the one-time music exec partnered with VH1 to produce a documentary, to stellar results; watch Nas, Diddy, Dr. Dre and many more and tune into VH1 every night at 11pm EST for the additional three parts.

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