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All Def Digital 52 Announced by Russell Simmons

russell-simmons-steve-rifkind-add52

On the clip above, Uncle Rush continues to make strides in the music world by announcing a new partnership with Steve Rifkind, Samsung, and Youtube to bring ADD52. The new media company All Def Digital is set to impact upcoming artist with this new project; Russell envisions ADD52 as giving 52 artists a new platform to build their own musical brand and allow for their exposure into mainstream.

“For artists, it’s the place to be discovered. For music lovers, it’s the place to discover,”  – Uncle Rush.

Russell announced All Def Digital back in August, learn a little more about it below:

“I’ve worked my entire professional life to promote up-and-coming talent and the new art forms they create and YouTube is the perfect platform for this new generation… Just as our talent will benefit from being able to engage directly with their fans, YouTube will benefit from having a network that reflects the incredible diversity of the new America.”

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