On The Sneak Tip: Nike’s First W&K Commercial


From Hypebeast: There’s a funny story that circulates throughout advertising surrounding the myth of “Just Do It.” The tagline, synonymous with Nike since the beginning of its long relationship with the heroic Wieden + Kennedy, was famously thought up the night before Dan Wieden’s big presentation to the Swoosh for their first marketing push. The rest, as they say, is history….

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