We’re expected to put our phones on silent during movie previews, but this Volkswagen ad had a different idea. Movie goers were taken by storm after simultaneously reaching into their pockets for their cell phones. An automated mass message was sent to every member of the audience as the theatre screen showed a car being driven in the actual driver’s view. As everyone looked down to ready the message, BOOM!. The screen followed with a message that read: “Mobile death is now the leading cause of death behind the wheel” and continued with “A reminder to keep your eyes on the road.” What do you think your reaction would have been?