True story. The above photo, universally recognized now as the most liked image in Instagram’s history, is of one Kanye West and his new bride, Kim Kardashian. The world’s most talked about couple, as proclaimed by Vogue
in a battle to the death negation between Kris Jenner and Anna Wintour, were set to have the magazine’s most influence photog, Annie Leibovitz, shoot their nuptials, but, for reasons unknown, she pulled out of the gig last minute. So, during an appearance at Cannes Lion, ‘Ye explained that without Leibovitz, he instead had to produce the photo, the second KimYe wedding flick to hit the ‘net, on their own. The result?
“Let me tell you something about that kiss photo that my girl put up … this was pissing my girl off during the honeymoon, she was exhausted because we worked on the photo so much because Annie Leibovitz pulled out right before the wedding. I think that she was, like, scared of the idea of celebrity.”
“Because Annie pulled out, I was like, ‘Okay, I still want my wedding photos to look like Annie Leibovitz,’ and we sat there and worked on that photo for, like, four days because the flowers were off-color.”
FOUR DAYS, FAM!!!
“Can you imagine telling someone who wants to just Instagram a photo, who’s the No. 1 person on Instagram, ‘We need to work on the color of the flower wall,’ or the idea that it’s a Givenchy dress, and it’s not about the name Givenchy, it’s about the talent that is Riccardo Tisci — and how important Kim is to the Internet.”
“And the fact the No. 1 most-liked photo [on Instagram] has a kind of aesthetic was a win for what the mission is, which is raising the palette.”