Rick, Ro and the rest of the Burn Rubber crew are back in action and they’re dead set on growing their company into a global lifestyle brand. In the second season of Detroit Rubber, the guys continue to rep the culture with fresh new lines of shoes and clothing that honor such legends as the University of Michigan Fab 5 and Joe Louis.
In the season premiere, the Burn Rubber crew has a meeting with their childhood hero. Jimmy King, an original member of the legendary and controversial University of Michigan Fab 5, wants to continue that team’s legacy. He asks Rick and Ro to collaborate with him on a line of t-shirts that will celebrate the men who first brought swagger to basketball.