You may not see as many Beats headphones on players this NFL Sunday, but that won’t stop the power athletic endorsements like this. LeBron James celebrates his return to Ohio with this new spot for the “PowerBeats 2” wireless headphones.
In the spot–narrated by his mother– LBJ returns to his alma mater St. Vincent-St. Mary and works out in the gym now known as the LeBron James Arena. He is again playing for his first NBA team, the Cleveland Cavaliers, after leaving in 2010 to spend four seasons with the Miami Heat.
James reportedly netted $30 Million for his stake in Beats By Dre when it was sold to Apple earlier this year.