Veteran music executives Gary “Phat Gary” Bond and Guy Routte have joined forces to form a new management and development company, W.A.R Media Management Group.
Phat Gary, the former PayDay Records and Empire Management executive, is best known for his work with the legendary DJ Premier as well as Statik Selektah, (current signee), Pete Rock among others.
Guy, the former Sony Urban/Columbia records consultant has spent the past years working with Pharoahe Monch, Jean Grae & Mystic to name a few.
“I’ve admired Gary for years and have had the pleasure of working with him in the past,” Routte told WatchLOUD.com. “He has the hustle of the street and the acumen of the boardroom and that makes him the perfect partner in this new venture in this ever changing entertainment business.”
The new company will continue to represent artists as well as bringing managers under the umbrella to inject fresh talent into the fold. This strategic alliance will operate under the reputable W.A.R. Media, LLC, co-owned by Guy and Pharoahe Monch, and the management group will exist as a separate entity.
The partnership will begin immediately with announcement of the roster as well as the core staff to be made in the coming weeks.
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