It’s crazy to look at the level of talent in this video and realize how Lyor Cohen quietly snagged most of the hottest artists in rap right now for his new label, 300.
In the video above, Lyor travels to Atlanta to visit OG Maco, Migos, Young Thug, Rich Homie Quan, and Travis Scott – all of whom are apparently signed to QC, minus Travis, who’s on Epic despite not enjoying it.
You have to wonder what’s going through Lyor’s head as he gets a firsthand look at the cutting edge of hip-hop today. He’s seen a lot of success, so to witness him investing in these kids makes us curious for what’s in store from Quality Control and 300. So far, the 300 rebrand has been on point.
Watch as Lyor visits the “Mamacita” video shoot, hits the studio with OG Maco, and more in this behind the scenes clip.