Russell Simmons Offers A&R Advice & Explains How To Build Brands

Hip hop mogul Russell Simmons has come a long way since his days at Def Jam. But the man of many talents has launched his latest business venture, All Def Digital, and has decided to let the public in on some advice about the industry he knows so well.

Simmons sat down with Grammy U to elaborate on his views and opinions about the innards of the music business based on his prestigious experiences over the years.

The CEO and founder of All Def Digital gave us some background knowledge about the time when hip-hop artists weren’t as quick to get a record deal like today’s artists. Afterwards, Simmons delivers some great advice for anyone attempting to into the A&R business. He also talks about artist development and branding as well as the future of the industry. Watch the interview above.

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