New Music

Is Kevin Gates Hiding Something From His Audience? [OP-ED]

I was drinking Hennessy at an undisclosed location last week when I asked a certain someone about Kevin Gates. I’m a huge Kevin Gates fan and I’m a big admirer of the guy I was with, so I figured the two worlds wouldn’t clash so much as give each other a big hug of approval. What I got instead was a theory.

The idea was that Kevin Gates is marketing himself to the nth degree with his image of being lonely, depressed, street, and intelligent, all at the same time. The guy I was with was telling me a guy with tattoos on his face and a psychology major he got in jail doesn’t push the stuff he does in interviews by chance. He argued Gates is simply moving with a carefully crafted marketing strategy.

I didn’t make much of it, as my cup was empty and there was more to talk about, but I kept turning the idea over in my head for days: Is Gates putting forth a polished, meticulously put-together image?

Related: Kevin Gates Spits Over “Dead Presidents II” Sample For “Reasonable Suspicion”

Hearing “Perfect Imperfection” late last night, it kind of made sense. “I’m a perfect imperfection, my craft has been perfected and I just need affection / Emotionally, I’m an introvert but it come off as aggression / No one understand me and everybody can’t be slow / It’s refreshing to find some old thing like me so I can’t be wrong.” He goes on to talk about how he doesn’t like the radio, he watches time go by and he’s dying inside. It all sounds a touch too cliché.

Gates is smart enough to market himself in such a way, and though I love his music, it’s hard to un-hear the theory I heard that night. Still, “Perfect Imperfection,” produced by Red On Da Track and Touchdown, is an excellent rap song, and we’ve already put our money down for Luca Brasi 2.

To Top