50 Cent has always been known to dive into various kinds of business ventures, from boxing promotion to headphones. But now the former Shady Records rapper is going down a new road in the world of fashion. While he’s had experience in clothing before with his infamous G-Unit brand, this time around 50 will be pushing a new line of underwear.
Recently, 50 stopped by Late Night With Seth Myers and talked about his new deal with Frigo Revolutionware. This brand stands out from his previous investments due to the underwear’s high cost. Myers was so stunned to see the $100 price tag, he had to make sure it was real. Watch their interview here.