Hip-Hop News

Seven Arts Entertainment CEO Says DMX’s Redemption of a Beast Is Real


The plot behind DMX’s upcoming album took an interesting turn with a new statement from the label’s CEO that claims X’s leaked album Redemption of a Beast is real. According to HipHopDX, Seven Arts Entertainment CEO Rick Bjorkland said that the second album was made from “52 masters acquired by Seven Arts from DMX and his producers in 2012.”

“DMX and his team fully cooperated on the production of this album. Redemption of the Beast was the second album planned for release with DMX in September of 2012, following the release of Undisputed. These new masters represent the best of this legendary artist and offer production by some of the best in the industry. All fans are invited to listen to the music, which is the real thing, the ‘rough and ready’ of DMX. The music and artistry speaks for itself.”

According to public records, the deal is legitimate and was made back in late February of 2012. However if he is confirming that the album is indeed real, then it’s evident that they’re out for some cash. As of 2014, the music department of Seven Arts Entertainment hasn’t “grown as the Company expected it to, and sales of the acquired sound recordings were not as estimated.” The company has also “recognized total impairments” on the label which add up to a grand total of $4,775,000 since they made the acquisition.

In 2012, DMX expressed his dissatisfaction with United Media & Music Group, a label connected to Seven Arts, to Billboard. He blamed the label for delaying the release of his Undisputed project and felt that the label lied to him. But at the time, he said that “it’s only one album though.” So it’s plausible for X not to have any idea that the project would leak.

“I spoke to DMX today and he was unaware of the upcoming announcement of the Redemption Of The Beast album,” said Domenick Nati of Nati Celebrity Services. “When I read him the projected track list of songs to be released X said, ‘that’s all stolen music.’ DMX and myself are highly disappointed that trust was broken and that these songs may be released and sold without X’s knowledge or consent. DMX and Swizz Beatz are working on an album together and fans should look to their official social media accounts for accurate information.”

Swizz Beatz took to Instagram earlier this week to try and discredit the album. While there may be one body of work floating around, it might not be what Swizz and X have been working on in the studio. Both were seen in the studio just a few months back. The “52 masters” were acquired almost three years ago so it’s unlikely that the tracks on that tracklist were Swizz’ beats. Stay tuned as this story unfolds.

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