When asked why he engaged people on Twitter, he replied, “You realize, ‘Oh, this is a game. Let’s play this controversy-sells game. Let me just engage this fan and have people watch this conversation.” He also touched on Bobby Shmurda’s arrest (“People were dancing to and celebrating a certain reality”), and why he doesn’t care to be relevant anymore (“I don’t want to be the go-to guy for the club song or to speak on all the dumb shit that’s going around”).
But perhaps the most interesting part of the interview is when Lupe is asked why he isn’t sad about becoming irrelevant:
“I don’t want to be relevant today. I don’t want to be the go-to guy for the club song or to speak on all the dumb shit that’s going around. I’m happy being that somewhat sophisticated, overly deep weird guy making powerful music — but just two or three degrees away from the center of attention. There is a new generation speaking to a new generation, so you have a Kendrick Lamar and a J. Cole and the other people who are the new Lupes. I don’t have the same lingo. I don’t sip lean or smoke weed. I can’t compete with a Wiz Khalifa for the attention of a 12-year old.”
Does anyone sense shade, or is it just us?