Clothing line A.P.C. recently announced their latest Fall/Winter collection in a controversial manner. The company’s founder, Jean Touitou, held up a sign at the presentation that read “Last Ni##@$ IN PARIS,” and explained why he called the collection that:
“I call this one look Last N*ggas in Paris,” Touitou said. “Why? Because it’s the sweet spot when the hood—the ‘hood—meets Bertolucci’s movie Last Tango in Paris. So that’s ‘N*ggas in Paris’ and Last N*ggas in Paris… The Timberland here is a very strong ghetto signifier. In the ghetto, it is all the Timberlands, all the big chain.”
Even though Kanye West apparently gave the A.P.C. founder his blessing, the President of Timberland Stewart Whitney wasn’t happy about Touitou’s comments:
“Yesterday we became aware of the offensive remarks made by Jean Touitou during his A.P.C. Fall Menswear show in Paris. We have chosen to immediately terminate our involvement with the A.P.C. brand, including the footwear collaboration we had planned for this fall.
Simply stated, this kind of language and approach is in complete contrast with our values. Timberland seeks to collaborate with designers and brands who are at the forefront of lifestyle trends; equally important, they must also share our values. We will not tolerate offensive language or racial slurs of any kind being associated with the Timberland brand.”
Good for Timberland.
via NY Mag