SMS Audio, the headphone brand owned by 50 Cent, revealed that they have made an extraordinary partnership with Disney. As part of their new agreement, TWICE reports that SMS Audio will serve as the official headphones of Walt Disney Parks and Resorts, Disneyland Resort, and of the Official Disney Fan Club. Although Disney already sells SMS Audio products, they plan to release new products like the Second Edition Star Wars collection, which will make its debut this spring.
The partnership also solidifies SMS Audio as the official sponsor for the “Star Tours – The Adventures Continue” attraction at Hollywood Studios, the Avengers Super Heroes Half Marathon Weekend and Star Wars Half Marathon Weekend at Disneyland Resort. With more new products set to be released this year, 50’s brand will also be represented at the D23 Expo 2015: The Ultimate Disney Fan Event held this summer at California’s Anaheim Convention Center. This is just the start of their seemingly successful relationship. SMS Audio president Brian Nohe said that he plans to push their partnership to new heights in the coming months.