Shazam recently revealed that their technology can predict a #1 record at least one month in advance. Although the music tagging app was founded back in 1999, its become very popular in recent years. According to Cait O’Riordan, Shazam’s VP of product, the app has garnered 100 million users worldwide, with people using the app approximately 20 million times a day. Because of the high volume of users, the company has been able to record mountains of data and use it to forecast the next big hit 33 days before it hits the charts.
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O’Riordan also confirmed that Shazam can basically watch a brand new song blow up and track its success. They compared songs like Katy Perry’s “Roar” and Lady Gaga’s “Applause” to show which song did better based off people’s searches using the app. Shazam can also tell which part of the song people like the most. Based off user’s searches, O’Riordan cited that the most popular part of OT Genesis’ “CoCo” was the well-known line “baking soda, I got baking soda!” They also determined that Nicki Minaj’s verse in Kanye West’s 2010 hit “Monster” was the overall crowd favorite. Watch Shazam’s explanation above.