Queens, NY rap vet Consequence has renewed energy for 2015. He has a brazen new track called “Tuck Your Release” paving the way for a new collabo with Chicago rhyme titan Lupe Fiasco. Adding the title of producer to his resume has given the MC and reality TV alumnus a new focus on music that he wanted to share with WatchLOUD.com. Check the method.
Tuck Your Release
TYR is kind of like a test run so to speak. It’s a record that I produced with my guy Mike Cash. We’ve got an audio crew with John Sparkz, Chris Guevara, Jenso Plymouth, my man Sean Minor, Brother Num, Michael Brian, Bains and David Dosoo a collective of people that artistically and audibly contribute to my idea conveyor belt. I’m now in a space where it’s just 100% about music and it feels really good to be there and not have red tape discrepancies, friendship discrepancies, so on and so forth. It’s really about how good this cocaine is. So let’s pass around the coke bowl and seeing how good it is.
What happened with Beyonce’s single “Party,” it was originally for my album when I was signed to Universal/GOOD Music. I was still doing the ConsTV webisodes and there was one episode where Q-Tip was doing a needle drop with a 45 “you come along and what would I do, what would I do” so in that same session “Party” was cooked up for me.
Kanye had it on his drive and played it for Beyonce and then Jay is the one who was like “yo, we gotta play him the record.” We were in a session at Electric Lady around the time the Rosewood movement was going on. In the same session that I found out B had cut “Party” me J, B and Kanye wrote Beyonce’s parts for “See Me Now.” Once “Party” came out and it had that success it did, it was a little bitter sweet because we had a discrepancy that we’ve now all put to bed. I see B and J during All-Star weekend and she gave me a kiss on the cheek so we’re good. So in my continued music travels I started dabbling in production to the point where we get “Tuck Your Release.” It’s going to get ugly.
“Countdown” with Lupe Fiasco
I have a new record with Lupe Fiasco called “Countdown.” When I went to work with Kanye on So Help Me Swish *Laughs* [More on that below] …me and Lupe always tossed around that we should do a record together. I think in 2015 my energy is different and the energy of lyricism is starting to spark back up. So while I was in the studio cooking with ‘Ye, I had a little bit of off time [so] I met up with Lu and it took us about a month to get it done. It’s crazy. From my standpoint I’ve always had a bar of excellence. I started with A Tribe Called Quest. I went first and the thing about Lupe that’s really, really dope is that his puzzle is really crazy. You got rappers, jingle writers and then you have super MCs. He’s one of those guys that’s really so intricate that if you’re not listening you might mistake it for something you don’t bump with at first. I was like “he said what?” and that’s the joy for me as a rapper that I’ve always gotten out of hip-hop. That’s the feeling I got from Kane and G rap. That’s the feeling I get from Lupe.
Album (Movies On Demand 5?)
A body of work will be here shortly. Probably top of June. I want to put a video out for “Countdown.” As far as Movies on Demand 5, I wasn’t sure if I wanted to have people come along for a ride that they’ve already been on. My thought process was new year, new money, new everything. MOD has its own era but we may go in a different creative direction.
I could be honest with you and say I haven’t spoken to Kanye about his changing the album title. The last thing I saw that had something to do with SWISH was when his wife had the pictures up and he said ‘swish’ the same day TPAB came out. I’m sure we’ll build on that at some extent. No funny shit. That’s all I’ve seen of it. So Help Me Swish. Holla.
He got some swishes [on the album] though. Facts. The previous title is a little more theatrical but maybe he could be going for something more simplistic and that’s his choice to make. It’s his album.
I generally don’t talk about the TV in interviews anymore because when I’m in music mode, I never wanted it to overshadow music in the first place. But speaking frankly about my reality TV show experience, if I could do it again would I do it again? The check wasn’t bad. The check wasn’t the issue. The issue was being informed of what the genre is. I went in with one idea and came out with a different understanding of it. I try not to shit where I eat. There’s a lot of things that lie beneath the surface that you can’t say on camera.
There’s nobody that’s done reality TV without some give and take. Some people got a little bit more fame for a little bit of money. When it’s over it’s over. Now you’re left to live the rest of your life a little bit fragmented. The thing about Reality TV is that you subject yourself to becoming a character. It’s almost like you’re Bud Bundy. You’re “BUD” the whole way through. The thing for a musician is even if you make the most jingle of jingles you have to retain some seriousness to feel like you’re an artist and that’s the part that becomes the issue for a real artist doing reality TV. You start being subjected to things you would never be subjected to doing music. Unless you just did some asshole shit. But reality TV is some asshole shit. People are looking to see you be an asshole. Such is life.
In my estimation I’m a realist about my situation all the way around the board, from a political or fan standpoint. If you see me in a setting it’s not just to catch a stunt, I feel like I owe my supporters. I want people to see that if I had a discrepancy with a friend we done brought it back full circle. That’s what I thought IG was for. It ain’t to step on nobody’s throat, but you can get your throat stepped on at any given moment.
The Q-Tip and Busta pic is special to me because that’s who I grew up with. Out of anybody who I might have got into it with, the most personal one was Q-Tip because of the length of our relationship. So that’s not me stuntin,’ that’s “look at the blessings” this is bigger than me. This is humility. It looks like money because it is money, but this is family, lineage and bloodlines. It’s the company of greatness. That’s why I named my company that. What defines my music travels? I always feel like I’ve been in the company of greatness. In return I’ve been able to include people in my greatness. I worked with Kendrick when he was still rapping on Worldstar. I worked with Mac Miller before he blew. So COG It’s an umbrella statement to what I bring to hip-hop from a cultural standpoint.
So No Extracurriculars…
One thing I learned is everything has a zone that has to be facilitated. For me to give the world music it’s not in my best interest to dabble in other things. Rap for me is something where you gotta [focus] To make a body of work that is truly appreciated…I don’t think Nas was going to Red Sticks when he made Illmatic. Prodigy and Havoc weren’t doing script readings when they were making The Infmaous. That’s why these records still have a certain texture and quality that goes unmatched. That’s where I am right now. My commitment is to music.