Ever since 50 Cent first burst onto the scene with Get Rich or Die Tryin’, 50 Cent has been eager to diversify his bonds. It wasn’t long after he released Get Rich back in 2003 that 50 dove headfirst into pushing his artistic brand, but it didn’t take long even after that for him to aim a little higher.
As an entrepreneur with good business sense and a keen investing eye, 50 Cent has amassed himself an expansive fortune since he first entered the public consciousness, so in honor of his birthday today (July 6), here are a handful of his most intriguing business ventures.
We all know that 50 Cent’s got platinum albums for days, but we bet you didn’t know about his investment in the actual raw metal platinum. Fiddy formed a partnership with South African billionaire and now has his own brand of platinum that’ll be lining his pockets for a long time.
Arguably his the most famous financial feather in his cap, Fiddy invested in Vitamin Water when it was just getting its feet off the ground. People called him crazy, but when Coca-Cola bought Vitamin Water for $4.1 billion, 50 laughed all the way to the bank with his $100 million.
Like every rap businessman, Fiddy has taken his SMS brand to the extreme and been battling with Dr. Dre, DJ Khaled, RZA, Ludacris, and more in the crowded world of headphones.
Back when G-Unit was at the height of its popularity (no matter what the recent revival might be trying to do), you could find G-Unit merchandise everywhere. Coats, shirts, hats, video games, you name it, 50, Lloyd Banks, Tony Yayo, and the rest of the crew had their faces splashed on it. Anyone else remember 50 Cent: Bulletproof?
Fiddy’s also no stranger to acting on both the big (Get Rich or Die Tryin’, Spy, Southpaw) and small screens, which led him to produce the steadily popular Starz Network series Power, which just headed into its second season back in June. Along with other shows like Empire, Blackish, and Survivor’s Remorse, Power is a part of the spike in African-American-centric programming on both basic and premium cable, which is a huge plus for him.
Even with hands in several different soups, they can’t all be super successful. When Fiddy decided to undertake boxing promotion back in 2012, he went in for his then-friend Floyd Mayweather before they started a social media war that ended earlier this year. Once he was sued by his ex-girlfriend Lastonia Leviston and realized that the company had between $100K and $500K in debts, 50 decided to film for bankruptcy. Looks like he’ll be living out that dream in the upcoming Southpaw for now.