Hip-Hop News

Top Dawg Is Letting Fans Decide When Jay Rock’s Album Drops

jay rock album

Well this is new. After putting up a pre-order link for Jay Rock’s upcoming 90059 album with a release date of August 2016, Top Dawg CEO Dangeroo Kipawaa announced how the release date will be moved up the more pre-orders the album gets:

#90059 release date in the palm of y'all hand… #TDE

A photo posted by gwadpot (@dangerookipawaa) on

It’s a strange, if refreshing, tactic. We see artists petition fans for pre-orders all the time, but not in service of moving up the actual release date.

More than likely, this is just a ruse to push album sales. Knowing how many people buy albums today, it’d be wiser to stick to a pre-established release date and use this as a promotional strategy instead of actually relying on pre-orders. Otherwise the album would probably never come out.

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