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Diddy Brings Bad Boy Back To Its Roots With New Epic Deal

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Throughout the years, Diddy has always managed to keep Bad Boy Records afloat, and today it was announced that he’s bringing the label to Epic Records. Epic will distribute Puffy’s next two albums and offer other Bad Boy artists marketing, promotion, and distribution as well. To celebrate, Diddy will perform at the BET Awards on October 13th.

At Bad Boy’s inception, the label was partly owned by Arista, so L.A. Reid sees this as a “full-circle moment.” Puff also secured deals with Warner and Universal for Bad Boy in the past, so this is just the latest way to get his label bankrolled. Maybe now we’ll finally get that Aasim album we’ve been waiting for.

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