The older Eminem gets, the more dense his rhymes become, and the harder they are to decipher. So it makes sense why the biggest rap star in the world is investing in Rap Genius.
Today Billboard broke the news that Marshall would be joining music mammoths like Nas and Pharrell as an investor in the lyric website. He’ll continue to annotate his own songs on the website, while Genius will power lyrics on Eminem.com and all Shady Records properties.
“Coming up we would always obsess over the lyrics from our favorite MCs. Picking everything apart, trying to get into their heads,” Eminem told Billboard. “I still do that today and Genius helps to make it a worldwide conversation. Pretty amazing to me.”
“Genius provides an avenue for fans to dig deeper into their favorite songs, but more importantly, it gives artists a way to communicate their artistic intent directly to those fans,” added Em’s manager Paul Rosenberg. “For an artist like Eminem, the intricacies and nuances in his lyrics are very layered and his art is a perfect fit for this type of tool. We’re excited about what this partnership brings for both sides.”
Read some of the incredible annotations Eminem has already added to his own songs on Genius.