Anticipation for Pusha T’s King Push – Darkest Before The Dawn has hit critical mass recently, and the newly elected president of G.O.O.D. Music is cashing in on that hype. The Timbaland-produced “Untouchable” is still leaving heads spinning, but apparently there’s more darkness coming.
Push recently sat down with Rolling Stone to talk about the tone of the upcoming album, progress on Kanye West’s SWISH and a Cruel Summer sequel, and more. Check out some excerpts and the video for “Untouchable” below.
On becoming G.O.O.D. Music’s president:
It was probably six months or so ago. I was getting off of a plane landing home and he basically just asked me you know, “How do you feel about being the president of G.O.O.D. Music?” He was like, “I feel like you’re of the culture, I feel like you stay on top of everything that’s going on in the online community, and you’re just really a tough critic.”
On the themes and sound of Darkest Before The Dawn
I feel like my lyrics are just dark and scathing. I feel like the lyrics on Darkest Before Dawn are uncompromised hip-hop and really speaking to my core fan base. Basically what’s been known in my discography the entire time. I feel like I’m the last rap superhero. I really do. I feel like everybody else, they seem to be a bit victimized and I don’t feel like that’s me…In regards to the sound, I feel like My Name Is My Name is a bit more lighthearted than what I just created. I sat with Timbaland, I sat with Kanye, I sat with Sean Combs, Boi-1da, Nashiem Myrick, Mario Winans, Baauer, Mano and got from each of them the darkest part of their souls on these beats, and it marries everything I’m doing right now lyrically.
On a Cruel Summer sequel
That’s definitely on my mood board. I’m totally on that and I’m going to make that happen. That is a goal of mine and I reach my goals.