The 2016 Grammy nominations were released yesterday, and though rappers like Drake and Kendrick make numerous appearances, there’s one glaring omission: “Hotline Bling” isn’t nominated for a cot damn thing.
While some are reporting that Cash Money Records didn’t submit “Hotline Bling” to the Grammy committee for consideration due to a “clerical error,” that’s not quite the whole story. According to a Complex interview with the Grammys’ Head of Awards Bill Freimuth, Drake’s team might not have submitted the song because they didn’t think it was gonna be such a smash hit.
“It turns out that ‘Hotline Bling’ was never entered into our process by the label,” says Freimuth. “That song came out, and it took a long time for it to build into the hit that it became. I think our members just didn’t foresee the incredible success that that song has had, and they focused instead on his other work. Any one of our members can enter anything so long as it’s eligible, and ‘Hotline Bling’ was certainly eligible.”
Is this a flex or a fail? Drake really thought this would just be a throwaway.