Even amid the constant stream of class action lawsuits, Spotify is still finding time to lock down business ventures. The streaming giant recently teamed with everyone’s favorite lyric annotation site Genius to let artists like Pusha T, Diplo, and Tinashe take you “Behind The Lyrics.” It takes the annotation a step further by including fun facts and stories about the song straight from the artists themselves.
Pusha T and Tinashe are both excited to be involved. “I’ve partnered with Genius and Spotify to take you ‘Behind The Lyrics’ of my greatest songs because every word that I write means something to me,” Pusha T said in a statement “Together we’ve found a way to bring my fans a deeper listening experience and raise the bar for songwriters.”
“Spotify and Genius are creating a really cool connection between me and my fans on another level than I normally can connect with them,” Tinashe said in her own statement. The first playlist is live on Spotify now and more focusing on other genres will be rolled out in the coming weeks. Check it out via Genius’ site and mobile app here.