Reid has been promoting his new memoire,”Sing to Me: My Story of Making Music, Finding Magic, and Searching for Who’s Next,” and in the book he talks about hiring Jay Z to be the President of Def Jam, among many memorable recollections.
“One of the lessons I learned from Jay Z is that an artist should be as big as they can be, but the music should never be bigger than the artist. In other words, there are songs that you know, where you know the song but you don’t know who made it. And Jay Z’s thing was that should never happen. People should always know, ‘Now that’s Beyonce, and that’s ‘Crazy In Love.'”
As for Kanye West, he was still a new artist on Def Jam in 2004, but Reid knew that there was something special about him even then.
“Kanye was a brand new artist but watching him grow and watching the things that were important to him and how meticulous he was, and how strategic he was, but how much work he was willing to put in, I knew then that he was going to have hits for a long time.”
Reid also calls his current Epic records star the most underrated artist in the world.
“There is no one more talented than Future, and no one more overlooked and underrated than Future. But my intuition tells me that it won’t be that way for long. He is the most prolific artist, but he has not had what we would call a Top 40 mainstream hit. But this guy has put out three albums in the last five months [and] they’ve all gone number one. No one else in the world has done that.”