Kendrick Lamar has teamed up with “Alright” director Colin Tilley again for his latest Reebok commercial, “The Classic”. In the visual, the To Pimp A Butterfly lyricist gets poetic as he recites a spoken word piece while walking through a dimly lit manor.
“From the very heart of me, belief becomes action and no distractions will take my eyes off the prize. Greatness is my goal, but there is failure on the way. Full of insecurity, self hate, and doubt. But what I can’t control can’t confine me. And what I can’t do can’t stop me. This is how I express myself, not how I follow others expectations, but how I stay true.”
Checkout the commercial for K.Dot’s Reebok collaboration, “The Classic” above.