Words by Preezy
Puff Daddy and his family are about to take over Barclay’s Center in Brooklyn to celebrate Biggie’s birthday. But what about all of those Bad Boy artists left behind?
1. Craig Mack
The Notorious B.I.G. may be regarded as the flagship artist of the Bad Boy brand, but it was actually Craig Mack who was the first artist to release an album on the record label. Mack, a native of Brentwood, Long Island, gained notoriety for his debut single, “Flava In Ya Ear,” which became a smash hit, landing atop the U.S. Rap charts and at No. 9 on the Hot 100. The track spawned a remix featuring the Notorious B.I.G., LL Cool J, Busta Rhymes, and Rampage that would go on to be one of the definitive records in hip-hop history and Mack’s debut album, Project: Funk da World, would go gold, but he would ultimately fade into obscurity and never release an album on Bad Boy Records again. One reason for this could be The Notorious B.I.G.’s disdain for Mack, forcing Puff to choose between his franchise player and a promising role player, and history shows whose side he obviously took. Nonetheless, save for a random appearance on G Dep’s “Special Delivery (Remix)” and the “I Need A Girl” music video, Craig Mack would be excommunicated from the Bad Boy family and would be the first artist that Diddy would let down.
Superstars usually get most of the fanfare, but one of the more valuable assets to the Bad Boy brand in the new millennium is rapper Aasim. Originally signed to Loud Records, the Queens native would never release an album on the label and would part ways with the label and ink a deal with Bad Boy after Diddy heard him rap on radio, giving his career what then looked to be new life. But aside from penning verses for Diddy on hit records like “Nasty Girls” and much of his material on the albums Press Play and Last Train to Paris, Aasim would never get the green-light to release an official single, let alone an album, during that time. While Aasim has parted ways with Bad Boy to focus on his own career and appears to have no bad blood with his former benefactor, the lack of attention and promotion paid to his career was clearly a detriment to the rapper’s ability to make a name for himself outside of industry circles and he remains unknown to a majority of rap fans ’til this day.