If anyone could get 21 Savage, Juicy J and Young Dolph on a track it would be Atlanta’s DJ Scream. The Hot 107.9 and Sirius/XM radio personality corralled the the trap trio for his latest hit “Lit.” The latest bottle-service anthem has already gained a steady following of fans who are sending tributes to Scream via his social media pages.
“If you at the club and the energy and vibe is right, it’s lit,” he says of the track produced by his Hood Rich beatsmith Dirty Costello. “It’s a summer anthem for all the hoods. Some good, positive energy.”
Scream is in a unique position being both a purveyor of music and a monitor of what’s hot in the street. One day he’s interviewing Gucci Mane on his “Hood Rich Radio Show” and the next he’s in the studio recording a mixtape with him. Being able to navigate both worlds effectively has been a key Scream’s success.
“People want personality. They want to know what DJ Scream thinks of the music, good or bad,” he says of the continued need for radio in the age of streaming service wars. “I’m a person that studies current time and millennials have expressed that they either want a hamburger or the bun, podcast or streaming. But I think as they grow to appreciate it, there is something about hearing some music with some commentary before or after it. It allows you to agree or disagree. It gives it some flavor.
Apple has radio, I heard Google is coming out with radio. I think it’s like when they invented the jukebox to get rid of the DJ. ‘Oh, we don’t need a DJ, just come put a quarter in.’ But then they get tired and say ‘man, they ain’t got a DJ?’ Radio has been here so long that it’s not going anywhere. It will reinvent itself but it’s not going anywhere.”
Watch the full interview above.