The word “cinematic” is tossed around a lot these days, but it’s the only word I can think of to describe the rollout of ScHoolboy Q’s latest project Blank Face. From the steady stream of singles to the occasional video or two to trolling the rap community through fake cover art, the lead up to Blank Face made every piece feel like an event.
How do you top an album this visceral and that’s jam-packed with A-list guests (Anderson .Paak, Kanye West, Tha Dogg Pound, E-40, Vince Staples, Jadakiss)? Ratchet up the tension with some extremely cinematic videos. Q just dropped the video for “JoHn Muir,” a sideview ride through Groovy Q’s hood full of hangouts, hookups, and violence around every corner. The APLUS directed visuals are a California collage that end with both a bang and a whimper, with the dead bodies piling up and life chugging forward at the whim of a tow truck.
Check out the video below.